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Business Essentials

Everything you need to know about the six essential areas of your business or organisation.


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1. Planning
Running a business is like being Captain of a ship. You’ll need to be clear and make a plan for the trip.

  • What will you be doing?
  • What will you need?
  • Who do you need?
  • Where are you going?
  • How will you know when you get there?
  • How much will it cost?

2. Marketing
Like a Town Crier, your marketing spreads your message far and wide. Make sure it reaches (and convinces) the right people.

  • Who are your customers?
  • What do you know about them and their needs?
  • How will you reach them?
  • How will you know how well each activity works?

3. Sales
Miss Chatterbox listens then talks to close the sale. Make sure you know how to close!

  • How do you convert an enquiry into money in the bank?
  • What is your conversion rate – and can you improve it?
  • Is your team all on the same page?
  • Is your marketing pre-qualifying your leads?

4. Operations
The Technician makes things function smoothly. Ensure your processes are working well for you and your customers.

  • Are your systems and processes efficient and documented?
  • Can your organisation run without you?
  • Can you readily expand or sell the business?
  • Is your quality control working?

5. Finances
The Bean Counter tracks the finances and profitability of the business. How healthy is your bottom line?

  • Do you have a budget?
  • Do you track your financial data?
  • Do you regularly analyse your financials?
  • Can you improve your profitability?

6. HR

The Auntie looks after the people in the team (the ‘crew’ of the ship). A strong team can take you where you want to go.

  • Is everyone on the ship working together?
  • Does your team hold the same values?
  • Are you all heading in the same direction?
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